Verde Outdoor and Jefferson Beer Supply Team Up to Launch Limited-Edition Green Lager for St. Patrick’s Day
A bold billboard campaign meets craft brewing in this unique Siouxland collaboration
SIOUX CITY, IA – March 14, 2025 – Verde Outdoor Media (“Verde Outdoor”) and Jefferson Beer Supply (“JBS”) are raising a glass to St. Patrick’s Day with the launch of a limited-edition green lager. This collaboration blends Verde Outdoor’s expertise in eye-catching billboard advertising with JBS’s passion for craft brewing, delivering a one-of-a-kind beer experience for Siouxland.
“St. Patrick’s Day is one of our biggest celebrations, and we wanted to make it even more special,” said Nicki Werner, Owner of Jefferson Beer Supply. “As Verde Outdoor clients, we’ve seen firsthand how they create bold, memorable campaigns. Partnering with them on this collaboration was the perfect way to bring creativity and community together in a fresh and fun way.”
To build anticipation for the launch, Verde Outdoor rolled out a four-week teaser campaign across its Siouxland billboard network, designed to capture attention and spark curiosity. Inspired by the attention-grabbing style of billboard lawyer advertisements, the campaign featured Verde Outdoor Sioux City General Manager David English standing in as a lawyer, delivering bold, courtroom-style messaging that teased an upcoming “verdict.” Over the course of the campaign, the legal theme evolved, ultimately revealing that the case in question wasn’t a lawsuit—but rather the launch of a limited-edition green beer brewed in collaboration with JBS.
With the flexibility of Verde Outdoor’s digital billboard network, the campaign featured weekly creative updates, keeping audiences engaged and driving anticipation. The final reveal showcased a striking image of the limited-edition crowler, featuring its custom beer label, officially announcing the collaboration and inviting Siouxland to celebrate.
“Out-of-home (OOH) advertising isn’t just about visibility—it’s about storytelling and sparking engagement,” said Renee Larson, Director of Marketing at Verde Outdoor. “This campaign showcases how OOH can build excitement, drive activation and create a memorable moment that celebrates the locality of the market we’re in.”
The Mexican-style Lager, aptly named “Verde”—a tribute to both its vibrant green hue and the Verde Outdoor partnership—is a crisp, refreshing 5.0% ABV brew crafted exclusively for St. Patrick’s Day. This small batch brew is available on tap at select local bars and taprooms across Siouxland starting March 14 and in crowlers at JBS on March 17.
About Verde Outdoor Media
Verde Outdoor Media® is a rapidly growing out-of-home and online advertising provider, boasting a network of over 1,500 strategically positioned billboard faces across the U.S. The company’s inventory spans key markets in the Midwest, coastal Southeast and Northeast, ensuring impactful advertising that connects with targeted audiences. With a diverse portfolio of high-visibility locations, Verde Outdoor enhances brand visibility and engagement along busy routes. For more information, visit verdeoutdoor.com.
About Jefferson Beer Supply
Jefferson Beer Supply is a community-focused craft brewery located at 202 Main Street in the little town of Jefferson, South Dakota. Only 15 minutes north of Sioux City, they offer unique events and programs, homemade beer, gluten-free options, non-alcoholic options, locally made kombucha, rotating food trucks and always serve hot pizzas & pretzels. For more information, visit their Facebook page or jeffersonbeersupply.com.
Renee Larson
Marketing Director
Verde Outdoor
renee.larson@verdeoutdoor.com
Contact:
Jefferson Beer Supply
202 Main St
Jefferson, SD 57038
jeffersonbeersupply@gmail.com
