Veridooh Partners with Place Exchange to Support Independent Verification for Programmatic DOOH
Veridooh has been seeing increasing demand from agencies and brands for independent verification for greater confidence and transparency in their OOH investment
September 3, 2024, New York, New York:Award-winning adtech company Veridooh has today announced a partnership with Place Exchange, a leading global Programmatic OOH Supply-Side-Platform (SSP).
Through this partnership, Veridooh’s world-first SmartCreative verification technology is now available for all programmatic OOH buyers leveraging Place Exchange’s SSP across the world.
Veridooh enables brands, media owners and agencies to independently track and verify the delivery of programmatic DOOH campaigns in close to real time. Unlike other verification services, Veridooh uses independently-collected campaign data through its patented SmartCreative technology to verify against campaign impression goals and targeting conditions.
This gives brands and agencies greater insight into how campaigns are delivering against individual campaign goals and targeting criteria.
The announcement comes on the heels of a new survey from the Digital Place-based Advertising Association (DPPA), which revealed that Independent Verification is considered by US Omnichannel advertisers to be the number one Measurement/Attribution capability that will drive future growth in DOOH.
Veridooh co-founder Mo Moubayed said: “Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home campaigns, just as they would expect from every other channel they invest in.
It’s clear that Place Exchange shares our vision for a more automated, trusted and effective channel: in order to meaningfully grow OOH, we need to be able to give advertisers the confidence that their campaigns are delivering as planned.
Place Exchange is leading from the front in driving programmatic DOOH innovation, which is why this partnership is so important. By bringing together Place Exchange’s programmatic DOOH SSP and Veridooh’s world-leading independent verification technology, we are answering advertiser demand for a more automated, trusted and effective OOH media buying experience.”
Place Exchange CEO Ari Buchalter said: “Place Exchange was founded with a belief in the power of programmatic to deliver results for brands and publishers and a commitment to transparency. Ensuring advertisers have full visibility and confidence that their campaigns are delivering as planned is an important part of this. We’re excited to support Veridooh’s added layer of independent transparency to help advertisers to optimise their OOH investment and grow their brands with confidence.”
About Veridooh:
Veridooh is the world’s leading adtech solution for independent OOH verification, campaign automation and reporting automation. Veridooh’s all-in-one platform brings together Media Owners, Agencies and Advertisers, providing campaign analytics and automation tools in a single place. Through its proprietary SmartCreativeTM technology, Veridooh independently tracks, measures and verifies the performance of OOH advertising campaigns. Clients include global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s. The adtech leader has also won several awards including Campaign Asia’s 2023 Most Valuable Technology and B&T’s 2023 Marketing Technology Company of the Year Award.
Veridooh was founded in 2019 by Jeremy Yang and Mo Moubayed. In both 2023 and 2024, Mo and Jeremy were recognised in the Performance Marketing World Powerlist 100, as well as the Campaign 40 under 40 list in 2023. Headquartered in Sydney, Australia, Veridooh has global offices in London, United Kingdom and New York City, United States of America.
About Place Exchange:
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com. Place Exchange is a 2023 Deloitte Technology Fast 500™ company and a 2024 AdExchanger Programmatic Power Player.
Source: Place Exchange
