VIOOH announces new Board Chair Nick Parker, a highly regarded figure of the OOH industry
London 9 July, 2024– Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin – a former Co-CEO of JCDecaux UK – will be stepping down from his position as non-executive Chair and member of the Board of VIOOH.
As a succession to Spencer Berwin leaving the Board, Nick Parker has been appointed as Board member and non-executive Chair of VIOOH, effective from 2nd September 2024.
Nick is a global leader of the OOH media industry, and a highly regarded and praised veteran of WPP – one of the leading media agency groups – who has been at the centre of the growth and evolution of the OOH media over the last 25 years. In his global role at WPP, Nick grew Kinetic’s influence, making OOH more accessible to advertisers, and pioneered Kinetic in its transition into programmatic trading, enabling multiple brands to benefit from programmatic DOOH’s unique capabilities.
Nick brings a wealth of experience which will undoubtedly help accelerate VIOOH’s growth in two of its most strategic initiatives: growing partnerships with media owners in the 22 markets where VIOOH already operates and through partnerships with +40 DSPs globally, and strengthening relations with digital media agencies globally to grow global DOOH programmatic ad spend.
Outgoing Chair, Spencer Berwin said, “It has been my greatest pleasure to support VIOOH as its non-executive Chair since its creation. VIOOH has gone from strength to strength since it launched in June 2018, growing at an exponential pace and expanding its geographic footprint. Along the way, VIOOH has gathered a unique set of talents and been able to fulfil its role of accelerating the digital and programmatic transformation of the OOH media channel. I wish Nick every success in his new role.”
Incoming Chair, Nick Parker said, “I could not think of a better position to leverage my passion for this media, with my global experience of the OOH ecosystem and relations with major stakeholders of the OOH industry. VIOOH has grown significantly over the past six years, expanding its footprint over four continents and positioning itself as a premium tech powerhouse, which made the opportunity to join its Board as non-executive Chair and to continue the next phase of growth a no-brainer. I look forward to working with the VIOOH leadership team and the wider VIOOH board.”
VIOOH Chief Executive Officer, Jean-Christophe Conti said, “This is a truly exciting time for VIOOH, to have the privilege of working with a leader in the OOH media industry such as Nick. I am looking forward to working with him to support VIOOH in its overall mission to build the leading global programmatic DOOH ecosystem. Helping to guide VIOOH to accelerate its strategic agenda, unlock further opportunities and keep building a platform with innovative features will enable new digital buyers to embrace the benefits, values and growth potential of programmatic DOOH.”
About VIOOH
VIOOH is a leading premium global digital out of home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 22 markets and drives demand through partnerships with +40 DSPs globally, with more to follow.
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