VIOOH ranks #1 in MarTech 50 2025
14 April 2025, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply side platform, announced it has secured first place in the MarTech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 when it ranked fourteenth.
BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology for marketing and advertising. It celebrates the UK’s most innovative start-ups, scale-ups and established firms creating technology in the marketing and advertising industry.
Following the creation of a 95-strong shortlist, the final ranking was decided by a combination of selections from an expert judging panel and a public vote among readers of BusinessCloud.
The judging panel was comprised of:
- Robin Langford, Editor, Performance Marketing World
- Beth Sissons, Senior Director, Awareness2Demand, Tyto
- Davina Lines, MD, eCommerce Club and Mixing Digital
- Jonathan Symcox, Editor, BusinessCloud
“This first-place ranking reflects our mission to simplify programmatic buying at scale while driving innovation in the industry. I’m proud of the outstanding work our people have delivered over the last 12 months to help VIOOH secure the top spot. DOOH’s growing presence offers brands the chance to deliver messages that reach diverse audiences and, with our continued endeavours, secure inclusion in omni-channel media plans with improved ease of buying alongside other programmatic channels. I’m looking forward to sharing more brilliant developments from our team in the year ahead,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH.
“The UK MarTech sector continues to drive meaningful innovation, and this year’s ranking showcases companies that are truly transforming how brands connect with consumers. VIOOH’s rise to the top position reflects the growing importance of programmatic digital out of home advertising as a vital component in modern media strategies, offering unique capabilities for both brand-led and performance-driven campaign objectives,” said Jonathan Symcox, Editor at BusinessCloud.
You can read more about MarTech 50 and this year’s winners here.
About VIOOH:
VIOOH is a leading premium global digital out of home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 30 markets and drives demand through partnerships with +50 DSPs globally, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn.
