Visionary CMOs and Industry Leaders to Discuss the Future of OOH at OAAA’s 2025 OOH Media Conference
As the 2025 OOH Media Conference approaches, the Out of Home Advertising Association of America (OAAA) is excited to announce more distinguished brand marketers, agency leaders, and industry experts who will take the stage in Boston from May 5–7, 2025.
This year’s conference, themed “The Power of Presence,” will highlight how OOH is driving brand impact, consumer engagement, and measurable ROI across integrated multi-channel campaigns.
Newly announced speakers include:
- Benji Baer, Chief Marketing Officer, CBRE
- Chris Davis, Brand President & Chief Marketing Officer, New Balance
- Sue Frogley, Global CEO, Talon
- Seth Matlins, Marketer, Curator, and Podcast Host
- Sarah Moore, Chief Marketing Officer, Cracker Barrel
- Laurel Rossi, Chief Growth Officer, Infillion
- Brian Wieser, CEO & Principal, Madison and Wall
They join an esteemed line-up of marketing all-stars including Todd Kaplan, Chief Marketing Officer, North America, Kraft Heinz; Jim Mollica, Chief Marketing Officer, Bose; Jeanniey Walden, Former Chief Marketing and Customer Officer, RITE AID and others.
At the 2025 OOH Media Conference, attendees will hear firsthand how top marketers, agency executives, and industry trailblazers are integrating OOH into omnichannel strategies, using data, creativity, and emerging technologies to build meaningful consumer connections. From influencer collaborations to digital integrations, speakers will showcase how OOH is reshaping modern brand storytelling and fueling performance-driven marketing strategies.
“The 2025 OOH Media Conference brings together the best minds in marketing to discuss what’s next for OOH and how brands are innovating to stay ahead,” said Anna Bager, President and CEO of OAAA. “With these new speakers, we’re delivering a powerful mix of insights, inspiration, and future-forward discussions on how OOH is shaping the future of advertising.”
Now is the time to secure your spot at the OOH industry’s premier event. For more information and to register, visit ooh2025.com
Source: OAAA
