Vistar Media Launches Programmatic Mediation

Many media owners today fragment their inventory across multiple SSPs in order to maximize potential demand. This practice limits one of the key benefits of programmatic – creating a competitive marketplace to increase rates in response to demand. Mediation enables publishers to optimize yield across multiple sources, by creating a centralized auction where each SSP competes on the basis of price. All SSPs put forth the winning bid from their connected buyers, and the mediation layer then conducts an auction to select the highest price from across those bids.

“As the marketplace evolves, our job is to provide media owners with the best possible tools to maximize revenue and yield for their networks, so it was a natural decision to provide streamlined access to any SSP a media owner requires,” said Eric Lamb, SVP, Supply at Vistar Media.

Activating mediation is a simple process that requires no additional technical integration for any media owner currently connected to the Vistar SSP. Current Vistar SSP customers can contact support for more information on how to get started.

“With mediation now offered as a capability of the Vistar ad server, we will be able to maximize our yield on every impression and streamline programmatic operations to meet demand across SSP partners,” said David Kovall, VP of Digital Partnerships, GSTV.

In addition to the SSP, Vistar provides a suite of software for powerful network, device and inventory management. Some of the world’s most sophisticated DOOH networks rely on the Vistar Ad Server and Cortex as critical components of enterprise infrastructure. For more information, please visit www.vistarmedia.com or contact info@vistarmedia.com.

About Vistar Media

Vistar Media is the leading global provider of programmatic technology for out-of-home, bringing enterprise-grade software that was purpose-built for the unique requirements of digital signage. Vistar provides a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar also powers some of the world’s most advanced signage networks with device & content management software (Cortex) and ad serving technology. Vistar was founded in 2012 and is headquartered in New York, NY. For more information, visit www.vistarmedia.com.