Volta and Hivestack partner to drive targeted location-based solutions for DOOH
Advertisers from around the world can now activate customized programmatic digital out of home (DOOH) campaigns across Volta’s dual media and electric vehicle (EV) charging network in the US
Volta is a leading electric vehicle (EV) charging company with high-impact, eye-catching digital screens embedded directly into its charging stations. By strategically placing these stations steps away from the front doors of popular retail, grocery, and entertainment centers that host hundreds of thousands of customers on a daily basis, Volta’s network of immersive digital screens offers advertisers an entirely new platform to influence customers directly along the path to purchase. The Volta Media™ Network has demonstrated an increase in purchase intent by more than 65%, awareness by over 45%, and consideration by 83%.
Volta’s innovative, sustainable media network boasts over 4,600 large-format digital display screens across 39 designated market areas (DMAs) in 26 states within the United States. By leveraging Volta’s rapidly expanding digital network, currently delivering over 900 million monthly impressions, advertisers from around the world can plan and engage with audiences at these locations through the Hivestack Demand Side Platform (DSP).
In addition to having global access to thousands of digital screens, Volta and Hivestack’s combined data-driven audience targeting capabilities will offer advanced planning and optimization capabilities to marketers, giving them access to real-time audience data, including demographics and movement patterns.
Hivestack’s partnership with Volta further expands advertisers’ access to impactful programmatic DOOH inventory and enables brands to reach audiences on a sustainable media platform that is driving forward a lower-carbon transportation future.
Source: Hivestack
