What Types Of Businesses Benefit Most From Digital OOH

December 20, 2024

Unlike some types of businesses that thrive on static billboards, some types of businesses need digital formats that allow them to update content frequently, show time-sensitive promotions, rotate messages, and have seasonal relevance. Here’s how different types of businesses can maximize their reach and engage their audience using DOOH advertising:

Veterinarians and Pet Services Companies

Pet care businesses thrive on emotional connections and community engagement. Digital billboards provide a perfect platform for:

Pet of the Week ads: Showcase adoptable pets or highlight a special client’s furry friend.
Service Promotions: Advertise discounted vaccinations, dental care months, or grooming specials.
Seasonal Reminders: Highlight flea and tick prevention in spring or pet-safe holiday tips in winter.
Educational Content: Share quick tips for pet care to position their business as an expert in the field.

Restaurants

Restaurants operate in a fast-paced world where menu changes, promotions, and events need immediate attention. Digital billboards can:

Daily Specials: Display today’s lunch or dinner deals to attract spontaneous diners.
New Menu Items: Announce the launch of seasonal dishes or limited-time offers.
Event Promotions: Advertise live music nights, discounts, or holiday-themed dinners.
Customer Spotlights: Feature reviews/testimonials/photos of local customers enjoying their food.

Automotive Businesses

The automotive industry benefits from DOOH’s ability to showcase an array of services and products. Ads can include:

Weekly Specials: Rotate promotions on different makes and models.
Service Highlights: Promote oil change discounts, tire sales, or seasonal maintenance.
Employee Spotlights: Feature sales staff or technicians to personalize their brand.
Community Involvement: Advertise sponsorships for local events or charities.

Real Estate

In the competitive world of real estate, timely updates are essential. Digital billboards allow for:

New Listings: Highlight hot properties on the market.
Open Houses: Promote upcoming showings with eye-catching visuals.
Agent Spotlights: Showcase individual agents to build personal connections.
Market Updates: Share statistics or trends, such as “Home values up 10% this quarter!”

Financial Services

Banks, credit unions, and financial advisors can use DOOH to simplify complex services and build trust. Ads can feature:

Limited-Time Offers: Promote special loan rates, credit card deals, or investment options.
Seasonal Campaigns: Focus on tax preparation, holiday savings plans, or back-to-school budgeting.
Educational Snippets: Share quick financial tips to position their business as a knowledgeable resource.
Community Initiatives: Highlight involvement in local charity drives or events.

Home and Mechanical Services

Seasonal relevance is key for businesses like HVAC companies, plumbers, and electricians. DOOH can highlight:

Seasonal Ads: Promote furnace tune-ups in winter or air conditioning services in summer.
Employee Spotlights: Showcase the friendly faces behind the service.
Special Discounts: Advertise limited-time deals on repairs or installations.
New Services: Announce expanded offerings, such as smart home installations or energy audits.

Retail

Retail businesses rely on frequent promotions and changing inventory to attract customers. Digital billboards are perfect for:

Sales and Discounts: Highlight current promotions, such as “50% off winter coats!”
Hiring Ads: Post “Now Hiring” announcements to attract local talent.
Product Features: Showcase new arrivals or top-selling items.
Seasonal Campaigns: Celebrate holidays or back-to-school shopping with festive ads.

Funeral Services

Though less traditional, funeral homes can use DOOH to foster connection and provide valuable services to their community:

Obituaries and Memorial Ads: Honor loved ones with public tributes.
Seasonal and Holiday Messages: Share sentiments of peace and reflection during significant times of the year.
Employee Spotlights: Feature compassionate staff to humanize the business.
Community Engagement: Promote grief support groups or charitable initiatives.

Salons

Salons benefit greatly from DOOH advertising, as they can showcase their dynamic services and attract clients with engaging visuals. Ads can include:

Stylist Spotlights: Feature your talented team to build trust and familiarity.
Service Promotions: Advertise discounts on haircuts, coloring, or spa treatments.
Seasonal Campaigns: Promote holiday packages, back-to-school deals, or summer styling tips.
Customer Highlights: Showcase before-and-after transformations to inspire new clients.

Why DOOH Works for These Businesses

The ability to update content in real-time makes DOOH advertising invaluable for businesses that rely on adaptability and time-sensitive promotions. With bold visuals, dynamic messaging, and prime placement, digital billboards ensure your message reaches the right audience at the right time. Whether it’s a “Pet of the Week”, a new car special, or a heartfelt holiday message, the versatility of DOOH can make any business stand out.

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