Who Should be Advertising on Digital Billboards That’s Not?
Digital billboards (DOOH) can be effective for many different types of advertisers. In your local area, there are perhaps several business categories that would be a great fit for digital billboards that are not currently using them.
What aspects make advertisers a great fit for digital billboards?
• The need to change their artwork regularly.
• Dayparting media for the morning, noon, and night (breakfast, lunch, dinner).
• The need to quickly add or remove ads.
• The need to target specific locations and/or easily change locations.
• The need to get vital information out to the public quickly.
Who Should be Advertising on Digital Billboards That’s Not?
This is a list of suggested potential advertisers that may or may not be utilizing digital in your area. The suggested businesses below would make a great fit for digital billboards based on the criteria above.
• Drive-In Movie Theatres
• Local Police Station
• Chamber of Commerce
• Animal Shelters
• Department of Transportation
• City Government
• Equipment/Party Rentals
• Farmer’s Markets
• Florists/Gift Shops
• Schools (for sports, admissions, acknowledgments, etc. (Can be sponsored by a local business ie: local bank)
• Sporting Goods
• Health Departments
• Pharmacies
• Grocery Stores
• Drug Coalitions
• Event Venues
• Landscapers
• Parks/Marinas
• Veterinarians
• Estate Sales
See related post: What ads should we be selling and running on our digital billboards?
Have a suggestion for us? Great! Email it to us at info@tastyad.com
