Wildstone acquires iconic ‘Berlin Videowall’ digital billboard
Wildstone, the leading owner of outdoor media infrastructure in the UK and Europe, has acquired the Berlin Videowall, one of Germany’s most iconic OOH advertising sites.
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Integrated into the former 5-star Swissôtel, on a prominent corner of Berlin’s famous Kurfürstendamm, the 104m2 digital billboard has anamorphic 3D capabilities and runs 24/7, reaching over 181,000 viewers daily. The ‘Berlin Videowall’ is not only the largest digital advertising installation in the center of Berlin and an extremely rare example of a German digital advertising of this size, but also one of the largest LED screens in Germany that is approved for third-party advertising in public spaces.
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Wildstone acquired the site from LIMES, the German outdoor advertising specialist. LIMES was previously both the owner and marketer of the advertising system and Wildstone has succeeded in retaining LIMES as the exclusive and long-term marketer/media operator.
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The sale not only provides LIMES with additional financial flexibility for new products and expansion but also allows the company to focus exclusively on its core competence: media sales. As Wildstone is now responsible for the ownership and operation of the site, the transaction ensures above all, that both companies can concentrate fully on their respective strengths.
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For Wildstone, the acquisition also represents a new milestone in the European market. Following the company’s establishment in Germany last year with the acquisition of the OOH advertising group AdverTower, Berlin Videowall signifies a diversification towards high-quality and inner-city advertising space.
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Stefan Bergler, Regional Director DACH at Wildstone, said:
“Acquiring the Berlin Videowall, the crown jewel of Berlin’s outdoor advertising scene, represents a pivotal milestone for Wildstone. We are proud to add this iconic OOH location to our portfolio. This deal is about much more than just capital: we enable LIMES to focus on their core competency of media sales, creating a mutually beneficial partnership.”
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Tobias Assies, Managing Director of LIMES, said:
“This is a new chapter for LIMES Berlin Videowall, as now both partners can fully utilize their strengths. We look forward to continuing to work closely with Wildstone on this and other projects and to maximizing the creative and commercial impact of Berlin’s most beautiful digital advertising installation.”
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About Wildstone
Wildstone are Europe’s leading owner of outdoor media infrastructure. The company’s impressive portfolio of over 5,000 out of home media assets includes digital 48-sheet screens, classic paper and paste billboards, as well as super-premium digital sites. Wildstone buy and rent property sites for outdoor advertising across the UK and Europe.
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With over 13 years of experience within the industry, Wildstone are helping shape the future of the outdoor media market through the digitisation of out of home media assets.
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Wildstone provide high quality roadside media assets that stand the test of time. The company uses next generation LED screen technology for all their installations, delivering digital screens that are high quality, ultra lightweight and slim.
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For more information, please visit www.wildstone.co.uk.
