WOO lines up biggest and best Annual Congress to date with significant new features for Mexico City
The World Out of Home Organization is set for its biggest and best Annual Congress to date in Mexico City from June 4-6, with a star-studded speaker line-up, four breakout workshop sessions, more interactivity including contributions from delegates and its biggest awards entry so far including a new award for the booming sector of special builds.
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
Speakers named to date include Sylvain Le Borgne, Global Chief Data Officer of JCDecaux and Cathy O’Connor CEO of Australia’s oOh!Media along with a session from Jeremy Male and Anna Bager from the US. Further speakers will be announced next week.
The four breakout workshop sessions will be themed Innovation and turbulence – exploring the vital role of innovation in a turbulent global economy – the increasing importance of AI; the continuing development of audience metrics plus the changing role of automation and programmatic in the global market.
Last year’s Annual Congress in Hong Kong, the first in the APAC region, attracted a record number of delegates and this first visit to LATAM is set to be even bigger with up to 600 delegates expected in one of the world’s most vibrant cities.
WOO President Tom Goddard says: “We are making the Annual Congress more interactive, with workshops and more opportunities for delegates to contribute from the floor and at other times during Congress.
“We already have a record number of entries for this year’s Global Awards, increasingly the industry standard for Out of Home creativity, and our speakers and panellists are uniquely qualified to guide industry professionals and others from the worlds of marketing and media through what is turning out to be a turbulent world economy.
“As ever, we’re confident that the OOH industry will adapt to and succeed in changing times. OOH has successfully ridden the digital wave and Mexico City will help to equip us for the further challenges we face.”
Click here to register for the Congress
For further information: contact Richard Saturley at richard@worldooh.org
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org
